MATTRESS 2020 LAUNCH
Role: Copywriter
Background: In 2020, Casper set out to create the next big thing in sleep. As the copywriter, I helped ensure a cohesive, on-brand story across various marketing assets, retail signage, and onsite experience.
Role: Copywriter
Background: In 2020, Casper set out to create the next big thing in sleep. As the copywriter, I helped ensure a cohesive, on-brand story across various marketing assets, retail signage, and onsite experience.
